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MSM THINKING.
Marketing is a system. Everything has a purpose. Everything compounds. Everything is connected into one customer journey. And from time to time, we like to write about it.
Customers don't experience your SEO strategy, website, CRM, sales team and marketing campaigns as separate departments. They experience one journey. And that's how we think marketing should work. MSM is built around full funnel marketing, understanding what happens from the first impression to the first click, from click to conversion, from lead to sale, and from customer to repeat customer.
This is where we share what we've learnt from years spent in sales, marketing and management. We're fascinated by the psychology behind why people buy, the customer touchpoints that influence decisions, and the sales professionals who have mastered the art of turning interest into action.We love spending hours looking at websites that convert and the ones that don't. Pulling them apart. Working out what makes someone click, scroll, hesitate, leave or buy.But conversion doesn't start and end with a website. It happens across the entire customer journey. It's the message that first gets someone's attention, the content that builds their interest, the experience that earns their trust, the CRM that keeps the conversation moving and the sales process that eventually turns that interest into revenue.
Sometimes we'll pull apart a funnel. Sometimes we'll challenge a marketing trend. Sometimes we'll show you exactly how we'd fix something. And sometimes we'll call B.S. on something the marketing industry has somehow decided should be the norm.
We're not interested in marketing for marketing's sake. We're interested in what it does to generate sales, grow businesses and create happier customers.
We're interested in the value exchange between a business and its customers. We're interested in helping businesses understand their ideal customer, reach them with something worth paying attention to, and nurture them through the journey: Unaware → Interested → Engaged → Converted → Customer → Advocate.
That's the funnel. And this is where we talk about how to make the whole thing work harder.
Welcome to MSM Thinking.
Customers don't experience your SEO strategy, website, CRM, sales team and marketing campaigns as separate departments. They experience one journey. And that's how we think marketing should work. MSM is built around full funnel marketing, understanding what happens from the first impression to the first click, from click to conversion, from lead to sale, and from customer to repeat customer.
This is where we share what we've learnt from years spent in sales, marketing and management. We're fascinated by the psychology behind why people buy, the customer touchpoints that influence decisions, and the sales professionals who have mastered the art of turning interest into action.We love spending hours looking at websites that convert and the ones that don't. Pulling them apart. Working out what makes someone click, scroll, hesitate, leave or buy.But conversion doesn't start and end with a website. It happens across the entire customer journey. It's the message that first gets someone's attention, the content that builds their interest, the experience that earns their trust, the CRM that keeps the conversation moving and the sales process that eventually turns that interest into revenue.
Sometimes we'll pull apart a funnel. Sometimes we'll challenge a marketing trend. Sometimes we'll show you exactly how we'd fix something. And sometimes we'll call B.S. on something the marketing industry has somehow decided should be the norm.
We're not interested in marketing for marketing's sake. We're interested in what it does to generate sales, grow businesses and create happier customers.
We're interested in the value exchange between a business and its customers. We're interested in helping businesses understand their ideal customer, reach them with something worth paying attention to, and nurture them through the journey: Unaware → Interested → Engaged → Converted → Customer → Advocate.
That's the funnel. And this is where we talk about how to make the whole thing work harder.
Welcome to MSM Thinking.
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