MSM
Privacy Policy.
PRIVACY POLICY
Marketing Sales Management Ltd
Registered in England and Wales No. 15264357
Registered Office: 11a Church Lane, Isleham, Ely, Cambridgeshire, CB7 5SQ
VAT Registration: GB 503 7389 89
Email: info@marketingsalesmanagement.co.uk
Last updated: August 2026
1. WHO WE ARE
Marketing Sales Management Ltd (“MSM”, “we”, “us”, “our”) is a private limited company registered in England and Wales (company number 15264357). We are a B2B marketing and sales agency providing services including conversion rate optimisation, CRM and marketing automation, sales management, content production, and website design and development.
MSM is the Data Controller for personal data collected through this website and in the course of providing our services. We are committed to protecting your personal data and processing it in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
If you have any questions about this policy or how we handle your data, contact us at: info@marketingsalesmanagement.co.uk
2. WHAT DATA WE COLLECT
We may collect and process the following categories of personal data:
Data you provide directly: name, job title, company name, business email address, telephone number, and any other information you submit via our contact forms, booking tools, or email correspondence.
Data collected automatically: IP address, browser type and version, operating system, pages visited, time and date of visit, referral source, and session duration. This data is collected via cookies, Google Analytics 4, and similar tracking technologies.
Data collected in the course of providing services: where we are engaged by a client business, we may access personal data held within their systems (such as CRM records, email lists, or advertising accounts) solely to perform the contracted services. In these cases MSM acts as a Data Processor on behalf of the client business, who remains the Data Controller.
We do not collect special category data (such as health, biometric, or criminal records) through this website or in the normal course of our services.
3. HOW WE USE YOUR DATA AND OUR LAWFUL BASIS
We only process personal data where we have a lawful basis to do so under UK GDPR Article 6. The purposes for which we process data and the lawful basis for each are set out below.
To respond to enquiries and provide our services — Lawful basis: Contract (Article 6(1)(b)) or Legitimate Interests (Article 6(1)(f)). We process contact details to respond to enquiries, prepare proposals, and deliver contracted services.
To send marketing communications — Lawful basis: Consent (Article 6(1)(a)) or Legitimate Interests (Article 6(1)(f)) where applicable under PECR. Business-to-business marketing to existing or prospective clients may rely on legitimate interests where there is a relevant and existing relationship. You can opt out at any time.
To analyse website usage and improve our services — Lawful basis: Legitimate Interests (Article 6(1)(f)). We use analytics data to understand how our website is used and to improve its performance and content.
To comply with legal obligations — Lawful basis: Legal Obligation (Article 6(1)(c)). We may process data to fulfil obligations under tax law, anti-money laundering regulations, or in response to lawful requests from regulatory authorities.
4. COOKIES AND TRACKING TECHNOLOGIES
Our website uses cookies and similar technologies. A cookie is a small text file stored on your device when you visit a website. We use the following types of cookies:
Strictly necessary cookies — required for the website to function. These cannot be disabled.
Analytics cookies — we use Google Analytics 4 to collect anonymised data about how visitors use the site. This helps us understand traffic patterns and improve content. Analytics cookies are only set with your consent.
Marketing and tracking cookies — we may use tools such as Google Tag Manager and Meta Pixel to track the effectiveness of advertising campaigns. These are only set with your consent.
You can manage your cookie preferences at any time via the cookie banner displayed on your first visit, or by adjusting your browser settings. Please note that disabling certain cookies may affect the functionality of the website.
5. HOW LONG WE KEEP YOUR DATA
We retain personal data only for as long as is necessary for the purposes for which it was collected, or as required by law. Our standard retention periods are as follows:
Enquiry and contact data — retained for up to 2 years from last contact, unless a contract follows, in which case the retention period below applies.
Client and contract data — retained for 7 years from the end of the contract in accordance with HMRC requirements for financial records.
Marketing contact data — retained until you opt out, or for 3 years from the last engagement where no opt-out has been received.
Website analytics data — retained for 14 months in Google Analytics 4 (the platform default).
Where we act as a Data Processor for a client business, we will delete or return personal data in accordance with the client’s written instructions or upon termination of the contract.
6. WHO WE SHARE YOUR DATA WITH
We do not sell, rent, or trade personal data. We may share data with the following categories of third parties where necessary to operate our business:
Service providers and processors — including Webflow (website hosting), Google (Analytics, Ads, Tag Manager, Search Console), Meta (advertising), GoHighLevel or equivalent CRM and marketing automation platforms, and email service providers. All processors are required to handle data in accordance with UK GDPR.
Professional advisers — accountants, legal advisers, and insurers, where disclosure is necessary for the running of the business.
Regulatory and statutory authorities — we may disclose data where required by law or in response to a lawful request from a competent authority, including the Information Commissioner’s Office (ICO), HMRC, or law enforcement.
Where third-party providers are based outside the UK, we ensure appropriate safeguards are in place, such as UK adequacy decisions or Standard Contractual Clauses, prior to any transfer.
7. YOUR RIGHTS UNDER UK GDPR
You have the following rights in relation to your personal data. To exercise any of these rights, contact us at info@marketingsalesmanagement.co.uk. We will respond within one calendar month.
Right of access — you have the right to request a copy of the personal data we hold about you (a Subject Access Request).
Right to rectification — you have the right to ask us to correct inaccurate or incomplete personal data.
Right to erasure — you have the right to ask us to delete your personal data where there is no longer a legitimate reason for us to hold it, subject to legal retention obligations.
Right to restrict processing — you have the right to ask us to pause the processing of your data in certain circumstances.
Right to data portability — where processing is based on consent or contract and carried out by automated means, you have the right to receive your data in a structured, commonly used, machine-readable format.
Right to object — you have the right to object to processing based on legitimate interests, including direct marketing. We will stop processing unless we can demonstrate compelling legitimate grounds.
Rights relating to automated decision-making — you have the right not to be subject to a decision based solely on automated processing that produces legal or similarly significant effects. MSM does not carry out solely automated decision-making of this kind.
Right to withdraw consent — where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.
8. MARKETING COMMUNICATIONS
We may send you marketing communications by email where you have consented, or where we have a legitimate interest to do so as a business contact. Every marketing email we send includes an unsubscribe link. You can also opt out at any time by emailing info@marketingsalesmanagement.co.uk with the subject line “Unsubscribe”. We will action all opt-out requests within 5 working days.
9. DATA SECURITY
We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or disclosure. These measures include access controls, encrypted communications, and restricted access to data on a need-to-know basis. In the event of a personal data breach that is likely to result in a risk to individuals, we will notify the ICO within 72 hours and, where required, notify affected individuals without undue delay.
10. LINKS TO OTHER WEBSITES
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policy of any website you visit.
11. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Last updated” date at the top of this page will be revised accordingly. We encourage you to review this page periodically. Where changes are material, we will take reasonable steps to notify you.
12. HOW TO COMPLAIN
If you are unhappy with how we have handled your personal data, please contact us in the first instance at info@marketingsalesmanagement.co.uk so we can try to resolve the matter. If you remain dissatisfied, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection:
Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Tel: 0303 123 1113
Website: ico.org.uk
13. CONTACT US
For any questions, requests, or concerns relating to this Privacy Policy or the way we handle your personal data, please contact:
Marketing Sales Management Ltd
11a Church Lane, Isleham, Ely, Cambridgeshire, CB7 5SQ
Email: info@marketingsalesmanagement.co.uk
Tel: 01638 429 644
